Social media is a great way to share your business with your audience. However, it can feel overwhelming when your time is limited. 
Focus on 1-2 platforms and avoid the temptation to jump on the 'latest and greatest' trendy sites. 

Use scheduling tools such as Later.com to plan and auto-publish your posts for you. It takes the stress out of trying to remember to post on the fly. 

Don't overwhelm yourself and just focus on being consistent and building authentic connections. 

Stay up to date on what is happening in your industry. Listen to podcasts or audio books on your commute or while cooking dinner at night. Join Facebook communities and find other side-hustlers to connect with

Don't be afraid to try new things and experiment in your business. Don't shy away from failure, and use it as a learning tool to find what is working and resonating with your audience. 

The best way to help your brand stand out is to get creative. You don't want to do the same thing everyone else is doing, so think outside the box. Host local or online events, network with other boss babes and share your brand everywhere you can. 

Once you have started a relationship with your audience on social media, build on that connection through email marketing. Send out weekly or monthly emails that keeps your business front of mind. 

Build your email list by creating a lead magnet form. This is where you offer something of value for free in exchange for their email address. 

Example: Offer a discount code or free shipping for physical products
OR
Offer a free download that gives value (ex: a free 'what to wear' guide or tutorial).

This can all be automated so you set it up once and it runs on it's own!