I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends!

In this article, I am sharing 15 FREE or dirt-cheap marketing strategies that small businesses (yup, that includes you!) can rock to get noticed. No more thinking you need a money tree to market your brilliance! ??

Before we get into the low-cost options, let talk about the elephant in the room, paid ads! Do paid ads work – yes! However, unless you hire an ads specialist and have lots of money to throw into your ads, it typically isn’t the most popular route for small business owners.

Instead, let’s look at some of the Free or low-cost options that will only cost you your time and energy:

1. Social Media: Yep, it’s the OG free platform where you can reach tons of people with just a click. But remember, while social media seems like the go-to marketing strategy, don’t put all your eggs in the social media basket. It’s also the most unreliable option on the list.
2. Networking: Local or global, it doesn’t matter! Network like a boss – online or in-person. Connect with potential clients, make friends, and spread those good vibes.
3. Past Client Referrals: Don’t let past clients fade into the sunset. Reach out, show some love, and sweeten the deal. Offer them an incentive to work with you again OR refer you to a friend. A little “thank you” can go a long way!
4. SEO Magic: Get Google to notice you! Create fresh content, update your website, sprinkle keywords like confetti and watch that SEO soar! SEO is a long game so don’t let the lack of instant gratification get your down. Keep working at it!
5. Google My Business: Claim your spot on that Google My Business sidebar. It’s like your business’s VIP pass to the Google party! It is a FREE and easy way to ensure your business shows up on local Google searches
6. Guesting Galore: Be the guest of honor on podcasts, shows, or video channels. Get in front of your ideal audience without breaking a sweat!
7. Email Marketing: This is BY FAR my favorite marketing strategy. It’s low-cost, and it’s magical when it comes to converting followers into buyers. Build connections, reel in new clients, and keep those relationships sizzling!
8. Ambassador Programs: Level up from referrals. Invite peeps to work with you in exchange for some sweet perks. It’s a win-win!
9. Local Classes & Events: Host in-person workshops, classes, or events. Get face-to-face with potential clients and share your awesomeness!
10. Webinars: Take those classes online! Webinars are your virtual ticket to reaching a wider audience. Educate and conquer!
11. Partnering Power: Team up with other businesses for mutual benefits. Share the love, and watch your tribe grow!
12. Contest & Giveaways: Offer something irresistable and watch your audience of potential clients grow
13. Industry Referral Sites: Get listed where it matters. Be the shining star on industry-specific sites – it’s a spotlight for your biz!
14. Branded Swag: Hats, shirts, magnets, oh my! Deck yourself out with branded swag – you’re a walking billboard of brilliance!
15. Trade Shows: Dive into trade shows if your budget allows. It’s an investment, but for some, it’s the secret sauce to a fully booked year!

Remember, marketing doesn’t have to be a wallet-drainer. Embrace these strategies, get creative, and watch your business soar to new heights! ?✨

Want to dive deeper into this topic? Listen to the corresponding podcast episode here ⤵️