blog

Welcome to the blog

Today, let’s delve into a concept that can transform your business game entirely: your Unique Selling Point (USP). Now, don’t confuse it with the brown truck bringing you goodies; that’s UPS. We’re talking about USP, the magic potion that sets you apart in your industry Let’s break it down, shall we? Your USP is the […]

April 30, 2024

Unveiling Your Unique Selling Point: A Roadmap to Business Success

How to make your photography business stand out

Podcast

Take a moment and think back to the last amazing experience you had with a brand or business. Maybe it was a boutique you shopped at, a memorable dining experience or a stand-out interaction with a service provider. What was it that made that experience stand out? Did it make you want to tell other […]

March 20, 2024

From Start to Finish: Crafting a Memorable Client Experience

Design a share-worthy client experience for your photography clients

Podcast

It never fails – as soon as the “slow seasons” in photography hit I see post after post on social media where photographers are thinking about doing a Giveaway as a way to boost engagement and bookings. While Giveaways can be a great way to grow your following and reach a wider audience, there are […]

March 8, 2024

How to Run a Successful Giveaway to Grow Your Audience and Business

How to run a photography giveaway

Podcast

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

February 8, 2024

How to Create An Engaged Community For Your Business

create an engaged photography community

Social Media

I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends! In this article, I am sharing 15 FREE or dirt-cheap marketing strategies […]

January 14, 2024

Crafting a Marketing Strategy Without Spending Big

low-cost photography marketing strategies

Marketing

I know that navigating the digital content world can sometimes feel like a wild rollercoaster. But fear not, because inspiration is always just around the corner! Let’s look at some simple ways you can turn everyday moments into eye-catching content: Remember, friend, inspiration is everywhere – it just requires a curious heart and an open […]

December 13, 2023

Fueling Your Creativity: Unleashing the Power of Inspiration for Digital Content

Get creative in your photography business

Social Media

Can we talk about Follow Trains for a sec… This might be one of my BIGGEST pet peeves in the photography space. I don’t see it in this group as often, but a few of the other groups I am in I see it weekly. If you aren’t familiar, Follow Trains are when someone posts […]

December 4, 2023

Why Follow Trains are a Bad Idea

Why Follow trains on social media are a bad idea

Social Media

Artificial Intelligence (AI) has become increasingly prevalent in the world of entrepreneurship and content creation. As an entrepreneur, I’ve been contemplating the impact of AI on my own business and how I can leverage its capabilities. From Chat GPT to content creation tools, AI technology has the potential to revolutionize how we operate. In this […]

June 29, 2023

The AI Advantage: Boosting Efficiency in Business {Episode 222}

Using AI to grow your business

Podcast

As a momtographer, you have a unique blend of responsibilities. Not only are you a dedicated mother, but you’re also a passionate photographer running your own business. Amidst the chaos of daily life, finding the time and energy to effectively market your photography services can feel overwhelming. The good news is that simplifying your marketing […]

June 27, 2023

Simplifying Marketing: Focus on What Matters Most for Momtographers

Dallas Arboretum Session

Mindset

One of the most common mistakes I see small business owners making when it comes to marketing is making it all about them. While your brand or product is a focal point for your business, your marketing should focus on the needs and desires of your audience. Let’s take a look at why your audience […]

May 3, 2023

It’s Not About You…When It Comes To Marketing {Podcast Ep 214}

Female Photographer Podcasts

Podcast