Let’s be honest—we’ve all downloaded a lead magnet or two that went straight into the abyss of our inbox, never to be opened again. And if you’ve been told to create yet another “What to Wear for Your Photoshoot” PDF, I’m here to say: you can do better. Because the goal of a lead magnet isn’t […]

Raise your hand if you’ve ever felt like you’re shouting into the void trying to grow your audience. 🙋‍♀️ You’re creating content, trying all the “right” hashtags, maybe even dabbling in reels—and still hearing… crickets. Friend, let me let you in on a little marketing magic trick: BOPA. What’s that, you ask? It stands for Borrowing Other […]

Relying solely on Instagram for client bookings is not sustainable. Explore five effective marketing strategies: use email marketing to engage directly with clients, optimize SEO for visibility, create a referral program leveraging satisfied clients, collaborate with local businesses, and enhance the client experience for repeat bookings. Focus on strategy over social media virality.

To successfully book mini sessions, stop relying on social media and leverage email marketing instead. Build and nurture your email list, create anticipation before launching, craft an engaging email, follow up for bookings, and maintain client relationships post-session. With these steps, you can increase bookings effectively and efficiently.

The author reflects on their early mistakes in photography, emphasizing the importance of treating it as a business from the start, niching down, building an email list, avoiding comparisons with others, and prioritizing client experience. They offer insights for new photographers to grow intentionally without unnecessary stress.

Social media can be overwhelming for photographers, but email marketing offers a more reliable way to connect with clients. An email list empowers photographers to maintain relationships and promote services without algorithm interference. Flodesk simplifies the process, enabling easy list-building and automated communication, fostering client engagement and growth.

Email marketing can significantly enhance your booking potential with just one simple email per week. Unlike social media, which is unpredictable, email builds trust and authority. Tools like Flodesk simplify this process, allowing for engaging, professional emails that attract more clients and inquiries. Consistency leads to improved engagement and bookings.

Many photographers struggle with marketing despite having strong photography skills. Common mistakes include relying solely on social media, failing to follow up with leads, having an ineffective website, neglecting email marketing, and focusing too much on themselves rather than clients. Addressing these issues can significantly enhance booking rates.

Many photographers feel overwhelmed by social media’s demands, but success doesn’t depend solely on it. Key alternatives include optimizing your website for SEO, building an email list, creating referral programs, partnering with local businesses, and networking offline. Focus on exceptional client experiences and community engagement to attract clients effectively.

The post criticizes “follow trains,” common in photography groups, where users follow each other to increase follower count. This strategy leads to low engagement, as followers lack interest in the content. Instead of pursuing empty followers, photographers should focus on genuine connections to attract clients and grow their business effectively.