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It never fails – as soon as the “slow seasons” in photography hit I see post after post on social media where photographers are thinking about doing a Giveaway as a way to boost engagement and bookings. While Giveaways can be a great way to grow your following and reach a wider audience, there are […]

March 8, 2024

How to Run a Successful Giveaway to Grow Your Audience and Business

How to run a giveaway for photographers

Marketing

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

February 8, 2024

How to Create An Engaged Community For Your Business

Building an engaged community for your photography business

Marketing

I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends! In this article, I am sharing 15 FREE or dirt-cheap marketing strategies […]

January 14, 2024

Crafting a Marketing Strategy Without Spending Big

Email Marketing

Marketing

I know that navigating the digital content world can sometimes feel like a wild rollercoaster. But fear not, because inspiration is always just around the corner! Let’s look at some simple ways you can turn everyday moments into eye-catching content: Remember, friend, inspiration is everywhere – it just requires a curious heart and an open […]

December 13, 2023

Fueling Your Creativity: Unleashing the Power of Inspiration for Digital Content

Creating content ideas

Social Media

Can we talk about Follow Trains for a sec… This might be one of my BIGGEST pet peeves in the photography space. I don’t see it in this group as often, but a few of the other groups I am in I see it weekly. If you aren’t familiar, Follow Trains are when someone posts […]

December 4, 2023

Why Follow Trains are a Bad Idea

Why social media follow trains aren't a good move

Marketing

Artificial Intelligence (AI) has become increasingly prevalent in the world of entrepreneurship and content creation. As an entrepreneur, I’ve been contemplating the impact of AI on my own business and how I can leverage its capabilities. From Chat GPT to content creation tools, AI technology has the potential to revolutionize how we operate. In this […]

June 29, 2023

The AI Advantage: Boosting Efficiency in Business {Episode 222}

Using AI to grow your business

Podcast

As a momtographer, you have a unique blend of responsibilities. Not only are you a dedicated mother, but you’re also a passionate photographer running your own business. Amidst the chaos of daily life, finding the time and energy to effectively market your photography services can feel overwhelming. The good news is that simplifying your marketing […]

June 27, 2023

Simplifying Marketing: Focus on What Matters Most for Momtographers

Dallas Arboretum Session

Mindset

One of the most common mistakes I see small business owners making when it comes to marketing is making it all about them. While your brand or product is a focal point for your business, your marketing should focus on the needs and desires of your audience. Let’s take a look at why your audience […]

May 3, 2023

It’s Not About You…When It Comes To Marketing {Podcast Ep 214}

Female Photographer Podcasts

Marketing

Have you ever wanted to work with your DREAM clients? You know, the ones that light up your day and make you feel like a million bucks? Well, if you’re a small business owner, defining your ideal client is one of the first steps to making your dream a reality! But what IS an ideal […]

January 7, 2023

How to Define (and find) Your Ideal Client

Dallas Arboretum Family Session

Marketing

These days business-owner = content-creator. Content marketing is one of the MOST powerful ways to grow your business and get noticed. But keeping up with the content creation demands can be overwhelming. If you looking for a way to create more content for your business in less time? Look no further than Chat GPT (Content […]

January 7, 2023

Create More Content in Less Time

Using AI technology to generate content

Social Media