Welcome to the blog

I often talk to photographers in Facebook groups, at speaking events and inside my Focused Photographer Lab coaching membership, about social media…and I hear the same sentiments over and over again “Social media doesn’t work for me” “I get so burned out by social media” “I’m tired of spending so much time creating content that […]

March 26, 2024

Shifting Your Social Media Mindset

Shift Your Mindset around Social Media

Social Media

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

February 8, 2024

How to Create An Engaged Community For Your Business

create an engaged photography community

Social Media

I know that navigating the digital content world can sometimes feel like a wild rollercoaster. But fear not, because inspiration is always just around the corner! Let’s look at some simple ways you can turn everyday moments into eye-catching content: Remember, friend, inspiration is everywhere – it just requires a curious heart and an open […]

December 13, 2023

Fueling Your Creativity: Unleashing the Power of Inspiration for Digital Content

Get creative in your photography business

Social Media

Can we talk about Follow Trains for a sec… This might be one of my BIGGEST pet peeves in the photography space. I don’t see it in this group as often, but a few of the other groups I am in I see it weekly. If you aren’t familiar, Follow Trains are when someone posts […]

December 4, 2023

Why Follow Trains are a Bad Idea

Why Follow trains on social media are a bad idea

Social Media

In today’s fast-paced digital world, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, with the ever-evolving landscape of social media platforms and trends, it’s crucial for entrepreneurs and marketers to periodically assess their strategies and make necessary adjustments. In this blog post, […]

June 21, 2023

Redefining Success in a Social Media Recession {Episode 220}

social media marketing tips

Social Media

These days business-owner = content-creator. Content marketing is one of the MOST powerful ways to grow your business and get noticed. But keeping up with the content creation demands can be overwhelming. If you looking for a way to create more content for your business in less time? Look no further than Chat GPT (Content […]

January 7, 2023

Create More Content in Less Time

Using AI technology to generate content

Social Media

Pinterest can be a powerful tool for small business owners looking to boost their content marketing strategy. With over 400 million monthly active users, Pinterest is a virtual pinboard that allows people to discover and save ideas for their various interests. One of the key advantages of using Pinterest for content marketing is that it […]

January 6, 2023

What Can Pinterest Do For Your Business?

Pinterest as a growth tool for business

Social Media

Adding your personal touch to your brand and content is key to building connections

August 15, 2022

Ep 173: 4 Ways to Infuse Your Brand with Personality

podcast for mompreneurs

Social Media

Hashtags might be one of the most controversial social media topics of the year. Do you still need to use them?Are they even relevant? How many should I use?Where do I place them? In this week’s episode I am exploring all of these questions (and more) with the hashtag expert and creator of Hashtag Slayer, Matthew […]

August 12, 2022

Ep 172: Are Hashtags Still Relevant with Matthew from Hashtag Slayer

podcast for mompreneurs

Social Media

Each month Katie and Kendra join forces for the Business Besties podcast episodes. Follow us on social media: So today we’re going to kind of battle it out between websites and social media. I know this is when you’re starting a business. One of the things you kind of think about is […]

April 6, 2022

Ep 158: Business Besties – Social Media vs Website…What Comes First?

podcast for mompreneurs

Social Media