You know the feeling… 🧐 You launch your mini sessions with high hopes, post about them on social media, and then… crickets.

Your mom likes the post. Your BFF says she’ll “share it later.” But bookings? Nada.

Friend, it’s time to stop leaving your mini session success in the hands of the ever-fickle Instagram gods and start using a tool that actually works. Enter: email marketing — your new secret weapon for selling out those minis faster than pumpkin spice lattes in September. ☕🍂

Here’s exactly how to use email marketing to turn meh launches into fully booked calendars.

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Step 1: Build (and Nurture!) Your Email List Before You Launch

You can’t email people if you don’t have anyone to email. So before your next mini session launch, make sure you’re building your list year-round.

💡 Easy ways to grow your list:

• Create a freebie (like a seasonal style guide or location tips) to attract ideal clients.

• Use Flodesk to create stunning opt-in forms on your website.

• Encourage past clients to join your list for early booking perks.

Pro Tip: Always talk about the value of being on your list. (ex: “Email insiders get first dibs on minis and special offers!”)

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Step 2: Tease the Mini Sessions in Advance

The secret to selling out? Build anticipation. You want your email list to be waiting (and refreshing their inbox) for your launch email.

✅ Send a “Coming Soon” email a few weeks before launch.

✅ Share behind-the-scenes sneak peeks (locations, props, themes).

✅ Give VIP access to your email list by letting them book before you announce publicly.

People love feeling special — and exclusive early access is irresistible.

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Step 3: Craft a Killer Launch Email

When it’s time to open bookings, your email needs to be clear, exciting, and easy to act on.

📸 What to include:

• A catchy subject line (ex: “Mini Sessions Are LIVE — Book Your Spot Now!”)

• Session details (date, location, price, what’s included)

• Gorgeous photos to show the vibe

• A clear CTA button (ex: “Reserve Your Spot”)

Flodesk makes this a breeze with drag-and-drop email designs that look polished and professional without being time-consuming.

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Step 4: Follow Up (Because People Forget!)

Not everyone will book right away. That’s why follow-up emails are key.

📅 Send reminder emails like:

• “Spots are filling fast — don’t miss out!”

• “Last chance to book your fall minis!”

• “Final call — minis close tonight!”

You’re not annoying them—you’re helping them make a decision before it’s too late. (And let’s be honest, they’ll thank you later.)

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Step 5: Use Post-Session Emails to Get Repeat Clients

Once minis are wrapped up, don’t ghost your clients.

🎉 Send a thank-you email with sneak peeks.

📦 Offer exclusive discounts or priority booking for next year.

💌 Invite them to join your main list if they aren’t already on it.

This turns mini sessions into ongoing client relationships, not just one-and-done sales.

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Stop Hoping, Start Selling (With Email!)

Social media is great for visibility, but email is where the actual booking magic happens. With the right email marketing plan, your mini sessions can go from “meh” to “sold out” with way less stress.

And guess what? Flodesk makes this process simple, beautiful, and dare I say… fun. 🎉

👉 Ready to up your mini session game? Try Flodesk free for 30 days + get 30% off your first year with my referral link!

Now, go ahead and get those minis booked out — inbox style. 😉