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Let’s be honest—we’ve all downloaded a lead magnet or two that went straight into the abyss of our inbox, never to be opened again. And if you’ve been told to create yet another “What to Wear for Your Photoshoot” PDF, I’m here to say: you can do better. Because the goal of a lead magnet isn’t […]

July 2, 2025

How to Create a Lead Magnet That Attracts Photography Clients (Without Another What-to-Wear Guide)

Email Marketing for Photographers

Marketing

Many photographers struggle with growth despite having the right tools and knowledge, often due to a negative mindset. Subtle self-defeating thoughts hinder confidence and actions. To foster success, it’s crucial to reframe negative narratives, celebrate small achievements, and surround oneself with positive influences, ultimately strengthening the foundation of one’s business mindset.

June 25, 2025

How a Negative Mindset Could Be Sabotaging Your Photography Business (And What to Do About It)

Mindset In your photography marketing

Mindset

As 2025 progresses, it’s time for a mid-year business audit using the “Keep, Tweak, Ditch” method. Reflect on what helps your business thrive, make necessary adjustments, and eliminate ineffective practices. This moment offers a chance to realign with your goals and approach the second half of the year with renewed intention.

June 18, 2025

Mid-Year Photography Business Check-In: What’s Working, What’s Not, and What to Ditch

Marketing tips for photographers

Business

Raise your hand if you’ve ever felt like you’re shouting into the void trying to grow your audience. 🙋‍♀️ You’re creating content, trying all the “right” hashtags, maybe even dabbling in reels—and still hearing… crickets. Friend, let me let you in on a little marketing magic trick: BOPA. What’s that, you ask? It stands for Borrowing Other […]

June 11, 2025

Grow Your Photography Business by Borrowing Other People’s Audiences (BOPA-Style!)

Marketing strategies for photographers

Marketing

Relying solely on Instagram for client bookings is not sustainable. Explore five effective marketing strategies: use email marketing to engage directly with clients, optimize SEO for visibility, create a referral program leveraging satisfied clients, collaborate with local businesses, and enhance the client experience for repeat bookings. Focus on strategy over social media virality.

June 4, 2025

Marketing Without the Scroll: 5 Ways to Get Clients Off Social Media

Marketing tips for photographers

Marketing

To successfully book mini sessions, stop relying on social media and leverage email marketing instead. Build and nurture your email list, create anticipation before launching, craft an engaging email, follow up for bookings, and maintain client relationships post-session. With these steps, you can increase bookings effectively and efficiently.

May 28, 2025

How to Use Email Marketing to Book Out Your Mini Sessions

How to use email in your photography business

Marketing

Raising prices in a photography business can be daunting, but it’s essential for valuing your work. Shift your mindset, know your costs, create appealing packages, communicate changes clearly, and remain firm on pricing. Ultimately, it’s about enhancing perceived value through excellent client experiences and expertise, which clients will appreciate and support.

May 21, 2025

How to Raise Your Photography Prices Without Losing Your Clients (or Your Nerve)

How to raise your photography prices

Business

The author reflects on their early mistakes in photography, emphasizing the importance of treating it as a business from the start, niching down, building an email list, avoiding comparisons with others, and prioritizing client experience. They offer insights for new photographers to grow intentionally without unnecessary stress.

May 14, 2025

From Hobby to Booked Out: What I’d Do Differently If I Were Starting My Photography Business Today

What I would do differently - marketing for photographers

Marketing

Let’s face it – these days, being a great photographer isn’t enough. There are thousands of talented photographers out there. So how do you stand out in a sea of beautiful photos? ✨ The answer: Your client experience. People don’t just remember pretty pictures. They remember how you made them feel. They remember the ease, the joy, the […]

May 1, 2025

How to Create a Photography Client Experience That Has People Raving About You

How to create a memorable client experience

Uncategorized

HoneyBook and Dubsado are popular CRM systems for photographers, each with unique strengths. HoneyBook excels in user-friendliness, automation, invoicing, and customer support, making it ideal for those seeking simplicity. Dubsado offers extensive customization and advanced automation, suited for users who prioritize control. Choose based on your workflow preferences.

March 27, 2025

HoneyBook vs. Dubsado: Which CRM is Best for Your Photography Business?

Honeybook vs Dubsado

Business