Raise your hand if you’ve ever felt like you’re shouting into the void trying to grow your audience. 🙋‍♀️ You’re creating content, trying all the “right” hashtags, maybe even dabbling in reels—and still hearing… crickets. Friend, let me let you in on a little marketing magic trick: BOPA. What’s that, you ask? It stands for Borrowing Other […]

Relying solely on Instagram for client bookings is not sustainable. Explore five effective marketing strategies: use email marketing to engage directly with clients, optimize SEO for visibility, create a referral program leveraging satisfied clients, collaborate with local businesses, and enhance the client experience for repeat bookings. Focus on strategy over social media virality.

To successfully book mini sessions, stop relying on social media and leverage email marketing instead. Build and nurture your email list, create anticipation before launching, craft an engaging email, follow up for bookings, and maintain client relationships post-session. With these steps, you can increase bookings effectively and efficiently.

Raising prices in a photography business can be daunting, but it’s essential for valuing your work. Shift your mindset, know your costs, create appealing packages, communicate changes clearly, and remain firm on pricing. Ultimately, it’s about enhancing perceived value through excellent client experiences and expertise, which clients will appreciate and support.

The author reflects on their early mistakes in photography, emphasizing the importance of treating it as a business from the start, niching down, building an email list, avoiding comparisons with others, and prioritizing client experience. They offer insights for new photographers to grow intentionally without unnecessary stress.

Let’s face it – these days, being a great photographer isn’t enough. There are thousands of talented photographers out there. So how do you stand out in a sea of beautiful photos? ✨ The answer: Your client experience. People don’t just remember pretty pictures. They remember how you made them feel. They remember the ease, the joy, the […]

HoneyBook and Dubsado are popular CRM systems for photographers, each with unique strengths. HoneyBook excels in user-friendliness, automation, invoicing, and customer support, making it ideal for those seeking simplicity. Dubsado offers extensive customization and advanced automation, suited for users who prioritize control. Choose based on your workflow preferences.

Many photographers feel invisible despite their efforts on social media. To improve visibility, focus on SEO, partner with local businesses, utilize email marketing, and seek third-party features. This strategic approach ensures that potential clients find you through search engines and recommendations rather than chasing trends on social media.

Social media can be overwhelming for photographers, but email marketing offers a more reliable way to connect with clients. An email list empowers photographers to maintain relationships and promote services without algorithm interference. Flodesk simplifies the process, enabling easy list-building and automated communication, fostering client engagement and growth.

Email marketing can significantly enhance your booking potential with just one simple email per week. Unlike social media, which is unpredictable, email builds trust and authority. Tools like Flodesk simplify this process, allowing for engaging, professional emails that attract more clients and inquiries. Consistency leads to improved engagement and bookings.