Let’s be honest—we’ve all downloaded a lead magnet or two that went straight into the abyss of our inbox, never to be opened again. And if you’ve been told to create yet another “What to Wear for Your Photoshoot” PDF, I’m here to say: you can do better. Because the goal of a lead magnet isn’t […]

Many photographers struggle with growth despite having the right tools and knowledge, often due to a negative mindset. Subtle self-defeating thoughts hinder confidence and actions. To foster success, it’s crucial to reframe negative narratives, celebrate small achievements, and surround oneself with positive influences, ultimately strengthening the foundation of one’s business mindset.

As 2025 progresses, it’s time for a mid-year business audit using the “Keep, Tweak, Ditch” method. Reflect on what helps your business thrive, make necessary adjustments, and eliminate ineffective practices. This moment offers a chance to realign with your goals and approach the second half of the year with renewed intention.

Raise your hand if you’ve ever felt like you’re shouting into the void trying to grow your audience. 🙋‍♀️ You’re creating content, trying all the “right” hashtags, maybe even dabbling in reels—and still hearing… crickets. Friend, let me let you in on a little marketing magic trick: BOPA. What’s that, you ask? It stands for Borrowing Other […]

Relying solely on Instagram for client bookings is not sustainable. Explore five effective marketing strategies: use email marketing to engage directly with clients, optimize SEO for visibility, create a referral program leveraging satisfied clients, collaborate with local businesses, and enhance the client experience for repeat bookings. Focus on strategy over social media virality.

To successfully book mini sessions, stop relying on social media and leverage email marketing instead. Build and nurture your email list, create anticipation before launching, craft an engaging email, follow up for bookings, and maintain client relationships post-session. With these steps, you can increase bookings effectively and efficiently.

Raising prices in a photography business can be daunting, but it’s essential for valuing your work. Shift your mindset, know your costs, create appealing packages, communicate changes clearly, and remain firm on pricing. Ultimately, it’s about enhancing perceived value through excellent client experiences and expertise, which clients will appreciate and support.

The author reflects on their early mistakes in photography, emphasizing the importance of treating it as a business from the start, niching down, building an email list, avoiding comparisons with others, and prioritizing client experience. They offer insights for new photographers to grow intentionally without unnecessary stress.

Let’s face it – these days, being a great photographer isn’t enough. There are thousands of talented photographers out there. So how do you stand out in a sea of beautiful photos? ✨ The answer: Your client experience. People don’t just remember pretty pictures. They remember how you made them feel. They remember the ease, the joy, the […]

HoneyBook and Dubsado are popular CRM systems for photographers, each with unique strengths. HoneyBook excels in user-friendliness, automation, invoicing, and customer support, making it ideal for those seeking simplicity. Dubsado offers extensive customization and advanced automation, suited for users who prioritize control. Choose based on your workflow preferences.