The post criticizes “follow trains,” common in photography groups, where users follow each other to increase follower count. This strategy leads to low engagement, as followers lack interest in the content. Instead of pursuing empty followers, photographers should focus on genuine connections to attract clients and grow their business effectively.

Creating a powerful and recognizable brand is crucial for any photographer looking to stand out in a crowded market. A strong brand goes beyond just a logo or a business card; it encapsulates your style, values, and the unique experience you offer your clients. Here’s a step-by-step guide to help you build a strong photography […]

In 2024, social media marketing focuses on authenticity, high-quality personalized content, and precise language for social media SEO. Offline collaborations enhance brand exposure, while AI tools improve engagement. Balancing automation with human interaction is essential. Adapting to these trends helps brands build a compelling online presence and succeed in a dynamic market.

I often talk to photographers in Facebook groups, at speaking events and inside my Focused Photographer Lab coaching membership, about social media…and I hear the same sentiments over and over again “Social media doesn’t work for me” “I get so burned out by social media” “I’m tired of spending so much time creating content that […]

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

I know that navigating the digital content world can sometimes feel like a wild rollercoaster. But fear not, because inspiration is always just around the corner! Let’s look at some simple ways you can turn everyday moments into eye-catching content: Remember, friend, inspiration is everywhere – it just requires a curious heart and an open […]

Can we talk about Follow Trains for a sec… This might be one of my BIGGEST pet peeves in the photography space. I don’t see it in this group as often, but a few of the other groups I am in I see it weekly. If you aren’t familiar, Follow Trains are when someone posts […]

In today’s fast-paced digital world, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, with the ever-evolving landscape of social media platforms and trends, it’s crucial for entrepreneurs and marketers to periodically assess their strategies and make necessary adjustments. In this blog post, […]

These days business-owner = content-creator. Content marketing is one of the MOST powerful ways to grow your business and get noticed. But keeping up with the content creation demands can be overwhelming. If you looking for a way to create more content for your business in less time? Look no further than Chat GPT (Content […]

Pinterest can be a powerful tool for small business owners looking to boost their content marketing strategy. With over 400 million monthly active users, Pinterest is a virtual pinboard that allows people to discover and save ideas for their various interests. One of the key advantages of using Pinterest for content marketing is that it […]