Have you ever wanted to work with your DREAM clients? You know, the ones that light up your day and make you feel like a million bucks? Well, if you’re a small business owner, defining your ideal client is one of the first steps to making your dream a reality!

But what IS an ideal client avatar? Basically, it’s a detailed description of the type of person you want to work with. The clearer you can be about who they are and what they care about, the better you’ll be able to target your marketing efforts — and attract your ideal clients like a magnet!

Here are few questions to help get you started creating an ideal client profile for your business:

  1. What are the demographics (age, gender, income level, education level, etc.) of your ideal client?
  2. What is the geographic location of your ideal client?
  3. What are the interests and hobbies of your ideal client?
  4. What are the pain points or challenges that your ideal client is facing?
  5. What are the values and beliefs of your ideal client?
  6. What are the goals and aspirations of your ideal client?
  7. How does your ideal client prefer to communicate (via phone, email, in-person, etc.)?
  8. How does your ideal client prefer to receive information (social media, email newsletters, direct mail, etc.)?
  9. What are the preferences of your ideal client in terms of products or services (price, quality, customization, etc.)?
  10. How does your ideal client prefer to make purchasing decisions (online, in-store, through research, etc.)?

Need a little extra help? Check out CONTENT CAMP, where we have a full Ideal Client Workbook to help you: find out who your ideal client is, define their goals and motivations, create content that speaks right to them, and learn how to build relationships with them.

Plus, our lessons will give you tips for crafting emails, blog posts, and other content that keeps your ideal client engaged and coming back for more! So don’t wait. Dive into the world of Content Camp today, and finally start creating content that attracts the clients of your dreams!

How to Define (and find) Your Ideal Client