In 2024, social media marketing focuses on authenticity, high-quality personalized content, and precise language for social media SEO. Offline collaborations enhance brand exposure, while AI tools improve engagement. Balancing automation with human interaction is essential. Adapting to these trends helps brands build a compelling online presence and succeed in a dynamic market.

I often talk to photographers in Facebook groups, at speaking events and inside my Focused Photographer Lab coaching membership, about social media…and I hear the same sentiments over and over again “Social media doesn’t work for me” “I get so burned out by social media” “I’m tired of spending so much time creating content that […]

I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends! In this article, I am sharing 15 FREE or dirt-cheap marketing strategies […]

I know that navigating the digital content world can sometimes feel like a wild rollercoaster. But fear not, because inspiration is always just around the corner! Let’s look at some simple ways you can turn everyday moments into eye-catching content: Remember, friend, inspiration is everywhere – it just requires a curious heart and an open […]

The holidays are here, and while the world might be slowing down for a bit, it’s the perfect time for us small business owners to turn up the heat on our dreams. So grab your favorite cozy sweater, a cup of cocoa, and let’s sleigh the game together with these fab tips! ? Deck the […]

In today’s fast-paced digital world, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, with the ever-evolving landscape of social media platforms and trends, it’s crucial for entrepreneurs and marketers to periodically assess their strategies and make necessary adjustments. In this blog post, […]

Adding your personal touch to your brand and content is key to building connections

Hashtags might be one of the most controversial social media topics of the year. Do you still need to use them?Are they even relevant? How many should I use?Where do I place them? In this week’s episode I am exploring all of these questions (and more) with the hashtag expert and creator of Hashtag Slayer, Matthew […]

Unless you have been living under a rock, you have probably seen people talking about this new social media app called Clubhouse and you are wondering what the buzz is all about. 

Clubhouse is a new platform that lets people chat in real time, share stories, collaborate, and bounce ideas off of each other using their voice without the need for a lot of other equipment.

This week we have another amazing guest on the Girl Means Business podcast – Sue B. THE Instagram Expert is here!