Let’s get real for a second, if your calendar isn’t as full as you’d like, it’s not because you’re a bad photographer. You take amazing photos. You know your way around a camera. But somewhere in your marketing, things just aren’t clicking the way they should.

And listen, I’ve been there. So today, we’re tackling the biggest marketing mistakes photographers make—so you can ditch what’s not working and start filling that booking calendar like a boss.

Mistake #1: Relying on Social Media Like It’s the Only Marketing Tool That Exists

Look, social media is great… when it works. But if you’re treating Instagram like your personal business lifeline, you’re in for a world of frustration.

Why this is a mistake:

• Social media algorithms change more often than my coffee order. One day you’re thriving, the next you’re invisible.
• Not everyone sees your posts. (In fact, only a tiny percentage of your followers actually do.)
• It’s rented space—you don’t own your audience there.

What to do instead:

• Diversify your marketing (email lists, SEO, referrals, Google My Business, networking, etc.).
• Use social media as a tool, not your entire strategy.
• Start email marketing (we’ll talk about this more in a second 😉).

Mistake #2: You’re Not Following Up (a.k.a. Leaving Money on the Table)

A potential client inquires, you send your pricing, and then… crickets.

Instead of assuming they’re not interested, here’s the truth: People are busy. And sometimes, they need a gentle nudge.

Why this is a mistake:

• Studies show that 80% of sales happen after five follow-ups. (Yep, FIVE.)
• Most people need reminders before they take action.
• Your competitors are following up—don’t let them steal your clients.

What to do instead:

• Send a friendly follow-up a few days after your initial response.
• Automate this with a CRM (like HoneyBook, my personal fave for making follow-ups easy).
• Provide value—don’t just say, “Hey, are you still interested?” Instead, offer helpful tips or answer common questions.

Mistake #3: Your Website is Pretty… But Not Effective

A gorgeous website means nothing if it’s not designed to convert visitors into booked clients.

Why this is a mistake:

• If your site is missing clear calls to action, people won’t know what to do next.
• Slow-loading websites = lost visitors (people are impatient!).
• If your pricing, process, and contact info aren’t easy to find, you’re losing potential bookings.

What to do instead:

• Add clear “Book Now” buttons and make your inquiry form easy to find.
• Make sure your website is fast and mobile-friendly.
• Show client testimonials, real sessions, and why people should choose YOU.

Mistake #4: You’re Not Using Email Marketing (And It’s Costing You Big Time)

If social media is a loud, crowded party, email marketing is like having a VIP conversation with your dream clients.

Why this is a mistake:

• Your email list is yours—unlike social media, no algorithm can take it away.
• People on your email list are already interested in your services.
• Regular emails keep you top of mind when they’re ready to book.

What to do instead:

• Start an email list (use Flodesk, my favorite easy-to-use email platform!).
• Send consistent, value-packed emails—not just “Hey, book me!”
• Create a lead magnet (like a free session guide) to grow your list.

🚀 Want to make email marketing a breeze? Try Flodesk free + get 50% off with my referral link!

Mistake #5: You’re Talking About Yourself Too Much (Instead of Focusing on Clients)

Harsh? Maybe. But hear me out. Your clients don’t just want pretty photos—they want an experience.

Why this is a mistake:

• If your messaging is all about you, clients don’t see themselves in your work.
• People book based on how they feel, not just your technical skills.
• They need to know what’s in it for them—not just why you love photography.

What to do instead:

• Shift your website and marketing copy to speak to your ideal client’s needs.
• Use words like “You” more than “I”.
• Paint a picture of how their session will feel and what memories they’ll walk away with.

It’s Time to Fix These Mistakes & Book More Clients!

If you’ve been making any of these mistakes, don’t panic! The good news? You can start fixing them today. 💡

✔️ Stop relying solely on social media.
✔️ Follow up with potential clients.
✔️ Make sure your website is designed to convert.
✔️ Start using email marketing (seriously, get on Flodesk!).
✔️ Focus your messaging on your clients, not just yourself.

Want more help? Listen to my latest podcast episode where I break all of this down even more!

Now tell me—which mistake have you been making (and which one are you fixing first)? Drop a comment below! 👇