blog

Welcome to the blog

As small business owners, we’re often faced with the monumental task of juggling various aspects of our business. One area that seems to require endless energy and innovation is content creation and design. But what if I told you that there’s a way to significantly reduce the strain of these tasks while still producing top-notch […]

April 3, 2024

AI Tools For Every Small Business

AI tools for small businesses

Business

Take a moment and think back to the last amazing experience you had with a brand or business. Maybe it was a boutique you shopped at, a memorable dining experience or a stand-out interaction with a service provider. What was it that made that experience stand out? Did it make you want to tell other […]

March 20, 2024

From Start to Finish: Crafting a Memorable Client Experience

Create a memorable client experience for your small business

Marketing

It never fails – as soon as the “slow seasons” in photography hit I see post after post on social media where photographers are thinking about doing a Giveaway as a way to boost engagement and bookings. While Giveaways can be a great way to grow your following and reach a wider audience, there are […]

March 8, 2024

How to Run a Successful Giveaway to Grow Your Audience and Business

How to run a giveaway for photographers

Marketing

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

February 8, 2024

How to Create An Engaged Community For Your Business

Building an engaged community for your photography business

Marketing

Artificial Intelligence (AI) has become increasingly prevalent in the world of entrepreneurship and content creation. As an entrepreneur, I’ve been contemplating the impact of AI on my own business and how I can leverage its capabilities. From Chat GPT to content creation tools, AI technology has the potential to revolutionize how we operate. In this […]

June 29, 2023

The AI Advantage: Boosting Efficiency in Business {Episode 222}

Using AI to grow your business

Podcast

In today’s fast-paced digital world, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, with the ever-evolving landscape of social media platforms and trends, it’s crucial for entrepreneurs and marketers to periodically assess their strategies and make necessary adjustments. In this blog post, […]

June 21, 2023

Redefining Success in a Social Media Recession {Episode 220}

social media marketing tips

Social Media

One of the most common mistakes I see small business owners making when it comes to marketing is making it all about them. While your brand or product is a focal point for your business, your marketing should focus on the needs and desires of your audience. Let’s take a look at why your audience […]

May 3, 2023

It’s Not About You…When It Comes To Marketing {Podcast Ep 214}

Female Photographer Podcasts

Marketing

Are you thinking about starting a podcast for your business? Great idea! Podcasting can be a fun and effective way to connect with your audience, build your brand, and even drive revenue for your business. Here are just a few of the benefits you can expect when you start a podcast for your business: 👉🏻 […]

January 6, 2023

How To Leverage a Podcast for Your Business

podcast marketing for your business

Podcast

Let’s face it, we all have said Yes to something purely out of guilt…right?!? I know I have (more than once). This week I wanted to tackle the idea that saying “No” should leave us feeling guilty, and Dr Cassandra LeClair is the perfect guest to help us do that.  Cassandra helps high-achieving women lead […]

August 15, 2022

Ep 175: Setting Boundaries and Saying “no” with Dr. Cassandra LeClair

podcast for mompreneurs

Mindset