At its core, a Lead Magnet is anything of value that you can exchange for a potential client’s contact information – usually an email address.

The most common Lead Magnet that you’ve probably seen is a free guide or report that’s delivered in PDF format. However, there are plenty of other Lead Magnets you can offer.

In this episode I am breaking down all the step you need in order to create your first Lead Magnet and start collection emails right away.

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