Imposter syndrome, marked by self-doubt and feelings of being a fraud, is common yet often not addressed. To combat it, recognize the signs, acknowledge your achievements, and realize many experience similar feelings. Overcoming it involves changing your inner dialogue, seeking support, stepping outside your comfort zone, and celebrating your victories. Embrace your talents and worth as a photographer, remembering you are not alone in this journey.

Today’s discussion emphasizes the importance of identifying your Unique Selling Point (USP) to differentiate your business. Unlike a niche, which defines your market, the USP adds a special element that enchants clients, providing services like VIP treatments and personalized experiences. Successfully crafting a USP involves understanding customer feedback, drawing inspiration from favorite brands, and deeply knowing your audience to create a tailored experience that attracts and retains clients, propelling your business to new heights.

Let’s talk about something that’s probably as common in our world as camera gear: overwhelm. Yep, that feeling of being buried under an avalanche of tasks, deadlines, and client requests. It happens to the best of us, but fear not, because I’ve got some tips to help you keep your sanity intact and your business […]

Let’s talk about something that’s not always the most glamorous aspect of our business but is absolutely crucial for our success: money mindset. Yep, we’re diving into the world of pricing, scarcity, and the empowering magic of knowing your numbers. So, first things first: PRICING.  It’s tempting to look around at other photographers in your […]

Small business owners often struggle with managing various tasks, particularly in content creation and design. The recent “Girl Means Business” podcast episode discusses how Artificial Intelligence (AI) can alleviate these challenges. AI tools can generate engaging content, streamline designs, automate customer service, and provide valuable business insights. This episode encourages entrepreneurs to integrate AI into their business strategies, promising significant operational improvements and opportunities for growth.

I often talk to photographers in Facebook groups, at speaking events and inside my Focused Photographer Lab coaching membership, about social media…and I hear the same sentiments over and over again “Social media doesn’t work for me” “I get so burned out by social media” “I’m tired of spending so much time creating content that […]

Take a moment and think back to the last amazing experience you had with a brand or business. Maybe it was a boutique you shopped at, a memorable dining experience or a stand-out interaction with a service provider. What was it that made that experience stand out? Did it make you want to tell other […]

It never fails – as soon as the “slow seasons” in photography hit I see post after post on social media where photographers are thinking about doing a Giveaway as a way to boost engagement and bookings. While Giveaways can be a great way to grow your following and reach a wider audience, there are […]

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends! In this article, I am sharing 15 FREE or dirt-cheap marketing strategies […]