YOU are your brand! As an influencer people want to feel like they have an inside peek into your daily life. This can be both a blessing and a curse depending on how you look at it. The key is to always be authentic and real with your following.
The first place to start building your brand is on social media platform. Most likely Instagram is going to be your best friend, so learn the platform inside and out.
Social media is a great way for your audience to get to know you and start to build trust with your brand. Post consistently to ensure that your content is being seen and make sure you utilize the stories options daily.
Focus on posting valuable content such as helpful tips to avoid coming across as "sales-y" and try to limit your sales posts to only 20% of the time.
The best way to help your brand stand out is to get creative. You don't want to do the same thing everyone else is doing, so think outside the box. Host local or online events, network with other brands and share your story anywhere you can.
In order to be the best in your industry, you will need to stay up to date on what is going on. Listen to podcasts, read books, take online courses and surround yourself with other business owners that are doing great things.
Don't be afraid to try new things and experiment in your business. Don't shy away from failure, and use it as a learning tool to find what is working and resonating with your audience.
Once you have started a relationship with your audience on social media, build on that connection through email marketing. Send out weekly or monthly emails that keeps your business front of mind.
Build your email list by creating a lead magnet form. This is where you offer something of value for free in exchange for their email address.
Example: Offer a discount code or free shipping for physical products
Offer a free download that gives value (ex: a free 'what to wear' guide or tutorial)
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