One of the most common mistakes I see small business owners making when it comes to marketing is making it all about them.

While your brand or product is a focal point for your business, your marketing should focus on the needs and desires of your audience. Let’s take a look at why your audience is the hero of the story, the importance of knowing your ideal audience, and how to create content that connects with them and ultimately leads to conversions.

1. You are not the hero of the story, your audience is the hero.

When it comes to marketing, it’s easy to fall into the trap of thinking that your brand or product is the hero of the story. But the truth is, your audience is the hero. They are the ones who are seeking a solution to their problems, and your job as a marketer is to guide them toward that solution. By putting the focus on your audience’s needs and desires, you’ll be able to create content that resonates with them and ultimately leads to conversions.

2. Why knowing your ideal audience is key.

In order to create content that connects with your audience, you need to know who they are. This means understanding their demographics, interests, pain points, and aspirations. By taking the time to really get to know your audience, you’ll be able to create content that speaks directly to them and makes them feel seen and understood.

3. How to create content for your ideal audience that makes them feel connected to your brand.

Once you know who your ideal audience is, it’s time to start creating content that speaks directly to them. This means creating content that addresses their pain points, provides solutions to their problems, and aligns with their values and interests. Whether it’s blog posts, social media content, or videos, your content should be tailored to your audience’s needs and desires.

But creating content isn’t just about providing information. It’s also about making your audience feel connected to your brand. This means using a tone of voice that resonates with them, creating visuals that appeal to their aesthetic, and showcasing the values and personality of your brand.

4. Guide them to a solution using your products or services.

Once you’ve created content that connects with your audience, it’s time to guide them toward a solution using your products or services. This means showcasing how your brand can help them solve their problems and achieve their aspirations. But it’s important to remember that your audience doesn’t want to be sold to. They want to feel like they’re making a decision based on their own needs and desires.

This means using a soft-sell approach, providing information that helps your audience make an informed decision, and building trust through transparent and authentic communication.

To learn more and go deeper into this topic, listen to episode 214 of the Girl Means Business podcast.