You are an artist at heart and take great pride in your work. While you might not be great at the 'business-y' stuff, you have a talent for creating something that your audience loves and values.
Social media will be a wonderful platform for showing off your work. Platforms like Instagram and Facebook that are geared towards more visual content will be the best options for you.
The key to using social media effectively is to post consistently. This might be daily or the same days each week. Sharing not only your art, but also behind the scenes peeks into how you create your work.
Limit your 'sales' posts to once a week to avoid turning your audience off.
The best way to help your brand stand out is to get creative. You don't want to do the same thing everyone else is doing, so think outside the box. Host local or online events, network with other artists and share your work anywhere you can.
It's important to always be learning something new. Listen to podcasts, take classes, experiment with new ideas. Don't forget to also be a student!
Once you have started a relationship with your audience on social media, build on that connection through email marketing. Send out weekly or monthly emails that keeps your business front of mind.
Build your email list by creating a lead magnet form. This is where you offer something of value for free in exchange for their email address.
Example: Offer a discount code or free shipping for physical products
Offer a free download that gives value (ex: a free 'how to' guide or tutorial)
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