I’m super excited to share some golden nuggets from a chat I had with Brittni Schroeder, a business coach who’s absolutely nailed the art of sales funnels. She’s got an inspiring journey from being a photographer to running a successful magazine, and her insights on building trust and converting leads are pure gold. So, grab your favorite drink and let’s dive into the magic of sales funnels!

First off, Brittni is all about email marketing, especially in a world where social media algorithms can change at the drop of a hat. She made a compelling case for treating your email list like the treasure it is. Unlike social platforms, you have control and ownership over your email list, which is a game-changer. Brittany shared some awesome strategies for nurturing this list, like using multi-platform tactics to drive traffic and creating lead magnets that really speak to your ideal audience.

We also talked about establishing expertise and selling with confidence. Brittni’s approach is all about building connections beyond just competing on price. She uses the 80-20 rule: 80% valuable content to engage your audience and 20% sales to convert them. This balance is key to understanding your audience’s needs and interests, and it helps you provide real value while also making those important sales offers.

Analytics are another big piece of the puzzle. By keeping an eye on data like open rates and click-through rates, you can see what’s working and what’s not, then tweak your approach accordingly. Brittany and I both agree that promoting your business across various channels is crucial for visibility and engagement. It’s all about being where your audience is and connecting with them in meaningful ways.

Now, I know setting up sales funnels can seem a bit overwhelming, but Brittni’s advice is to start simple. Launch with a basic lead magnet and build from there. She also suggests duplicating and tweaking existing funnels rather than creating new ones from scratch to save time and effort. We wrapped up our chat with some great tips on social media promotion and the importance of community engagement through platforms like Instagram and podcast show notes.

Overall, these insights are a treasure trove for entrepreneurs looking to boost their business with effective sales funnels. Brittni’s wisdom and practical advice are exactly what you need to turn your small business into a sales funnel success story. So, let’s get out there and start building those funnels! You’ve got this!

About Brittni:

Brittni Schroeder is a business coach and marketing strategist who specializes in systems and automations. She helps entrepreneurs launch and level up their businesses. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America and several publications. She has worked in the non-profit sector for over 15 years and recently founded her own non-profit called  The Compassion Club.  She currently lives in Houston, TX with her husband and 2 kids. 

WEBSITE

www.brittnischroeder.com

SOCIAL MEDIA

www.instagram.com/brittni.schroeder

www.facebook.com/groups/redefineyourbiz

www.linkedin.com/in/brittnischroeder

www.pinterest.com/brittnijo

50 Lead Magnet Ideas – https://brittnischroeder.com/leadmagnet

Listen to the FULL interview below 👇🏼