Social media can be a wonderful platform for sharing your brand and your mission. Use it to create groups that will allow you to share your story and mission with an audience that is interested in the same things you are.

The key to using social media effectively is to post consistently. This might be daily or the same days each week. Use storytelling to talk about your mission will be a great way to connect with your audience.

The best way to help your brand stand out is to get creative. You don't want to do the same thing everyone else is doing, so think outside the box. Host local or online events, network with other brands and share your story anywhere you can. 

It's important to always be learning something new. Listen to podcasts, take classes, experiment with new ideas. Don't forget to also be a student! 

Once you have started a relationship with your audience on social media, build on that connection through email marketing. Send out weekly or monthly emails that keeps your business front of mind. 

Build your email list by creating a lead magnet form. This is where you offer something of value for free in exchange for their email address. 

Example: Offer a discount code or free shipping for physical products
OR
Offer a free download that gives value (ex: a free 'how to' guide or tutorial)