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Today, let’s delve into a concept that can transform your business game entirely: your Unique Selling Point (USP). Now, don’t confuse it with the brown truck bringing you goodies; that’s UPS. We’re talking about USP, the magic potion that sets you apart in your industry Let’s break it down, shall we? Your USP is the […]

April 30, 2024

Unveiling Your Unique Selling Point: A Roadmap to Business Success

How to make your photography business stand out

Podcast

As small business owners, we’re often faced with the monumental task of juggling various aspects of our business. One area that seems to require endless energy and innovation is content creation and design. But what if I told you that there’s a way to significantly reduce the strain of these tasks while still producing top-notch […]

April 3, 2024

AI Tools For Every Small Business

AI tools for photographers

Podcast

I often talk to photographers in Facebook groups, at speaking events and inside my Focused Photographer Lab coaching membership, about social media…and I hear the same sentiments over and over again “Social media doesn’t work for me” “I get so burned out by social media” “I’m tired of spending so much time creating content that […]

March 26, 2024

Shifting Your Social Media Mindset

Shift Your Mindset around Social Media

Social Media

Take a moment and think back to the last amazing experience you had with a brand or business. Maybe it was a boutique you shopped at, a memorable dining experience or a stand-out interaction with a service provider. What was it that made that experience stand out? Did it make you want to tell other […]

March 20, 2024

From Start to Finish: Crafting a Memorable Client Experience

Design a share-worthy client experience for your photography clients

Podcast

It never fails – as soon as the “slow seasons” in photography hit I see post after post on social media where photographers are thinking about doing a Giveaway as a way to boost engagement and bookings. While Giveaways can be a great way to grow your following and reach a wider audience, there are […]

March 8, 2024

How to Run a Successful Giveaway to Grow Your Audience and Business

How to run a photography giveaway

Podcast

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

February 8, 2024

How to Create An Engaged Community For Your Business

create an engaged photography community

Social Media

I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends! In this article, I am sharing 15 FREE or dirt-cheap marketing strategies […]

January 14, 2024

Crafting a Marketing Strategy Without Spending Big

low-cost photography marketing strategies

Marketing

I know that navigating the digital content world can sometimes feel like a wild rollercoaster. But fear not, because inspiration is always just around the corner! Let’s look at some simple ways you can turn everyday moments into eye-catching content: Remember, friend, inspiration is everywhere – it just requires a curious heart and an open […]

December 13, 2023

Fueling Your Creativity: Unleashing the Power of Inspiration for Digital Content

Get creative in your photography business

Social Media

One of the most common mistakes I see small business owners making when it comes to marketing is making it all about them. While your brand or product is a focal point for your business, your marketing should focus on the needs and desires of your audience. Let’s take a look at why your audience […]

May 3, 2023

It’s Not About You…When It Comes To Marketing {Podcast Ep 214}

Female Photographer Podcasts

Podcast

Are you looking to add some extra income to your business? Affiliate marketing can be a fantastic way to monetize your website or social media following, and it’s a relatively easy and low-risk way to get started Before we dive into strategies, let’s quickly define affiliate marketing. In a nutshell, it’s a way for you […]

January 6, 2023

Adding Income to Your Business With Affiliate Marketing

using affiliate marketing to add income to your business

Marketing