In 2024, social media marketing focuses on authenticity, high-quality personalized content, and precise language for social media SEO. Offline collaborations enhance brand exposure, while AI tools improve engagement. Balancing automation with human interaction is essential. Adapting to these trends helps brands build a compelling online presence and succeed in a dynamic market.

Small business owners must decide between organic and paid marketing. Organic marketing, involving SEO, blogging, and networking, builds long-term trust and loyalty but requires time and effort. Paid marketing, including social media and search engine ads, offers quick exposure but can be costly and has challenges. A balanced approach may be ideal.

I often talk to photographers in Facebook groups, at speaking events and inside my Focused Photographer Lab coaching membership, about social media…and I hear the same sentiments over and over again “Social media doesn’t work for me” “I get so burned out by social media” “I’m tired of spending so much time creating content that […]