Let’s talk about something that’s not always the most glamorous aspect of our business but is absolutely crucial for our success: money mindset. Yep, we’re diving into the world of pricing, scarcity, and the empowering magic of knowing your numbers. So, first things first: PRICING.  It’s tempting to look around at other photographers in your […]

Small business owners often struggle with managing various tasks, particularly in content creation and design. The recent “Girl Means Business” podcast episode discusses how Artificial Intelligence (AI) can alleviate these challenges. AI tools can generate engaging content, streamline designs, automate customer service, and provide valuable business insights. This episode encourages entrepreneurs to integrate AI into their business strategies, promising significant operational improvements and opportunities for growth.

I often talk to photographers in Facebook groups, at speaking events and inside my Focused Photographer Lab coaching membership, about social media…and I hear the same sentiments over and over again “Social media doesn’t work for me” “I get so burned out by social media” “I’m tired of spending so much time creating content that […]

Take a moment and think back to the last amazing experience you had with a brand or business. Maybe it was a boutique you shopped at, a memorable dining experience or a stand-out interaction with a service provider. What was it that made that experience stand out? Did it make you want to tell other […]

It never fails – as soon as the “slow seasons” in photography hit I see post after post on social media where photographers are thinking about doing a Giveaway as a way to boost engagement and bookings. While Giveaways can be a great way to grow your following and reach a wider audience, there are […]

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends! In this article, I am sharing 15 FREE or dirt-cheap marketing strategies […]

I know that navigating the digital content world can sometimes feel like a wild rollercoaster. But fear not, because inspiration is always just around the corner! Let’s look at some simple ways you can turn everyday moments into eye-catching content: Remember, friend, inspiration is everywhere – it just requires a curious heart and an open […]

The holidays are here, and while the world might be slowing down for a bit, it’s the perfect time for us small business owners to turn up the heat on our dreams. So grab your favorite cozy sweater, a cup of cocoa, and let’s sleigh the game together with these fab tips! ? Deck the […]

Can we talk about Follow Trains for a sec… This might be one of my BIGGEST pet peeves in the photography space. I don’t see it in this group as often, but a few of the other groups I am in I see it weekly. If you aren’t familiar, Follow Trains are when someone posts […]