Creating a powerful and recognizable brand is crucial for any photographer looking to stand out in a crowded market. A strong brand goes beyond just a logo or a business card; it encapsulates your style, values, and the unique experience you offer your clients. Here’s a step-by-step guide to help you build a strong photography […]

Ready to dive into some game-changing marketing strategies that will help you take your photography business to the next level in 2024? Whether you’re just starting out or looking to refresh your approach, I’ve got you covered with actionable tips that are sure to make a big impact. 1. Showcase Your Unique Style In a […]

The post highlights an insightful chat with business coach Brittni Schroeder, focusing on her transition from photographer to entrepreneur. She emphasizes the value of email marketing, nurturing email lists, and balancing valuable content with sales. Brittni advises starting simple with sales funnels and leveraging analytics, multi-platform strategies, and community engagement for business growth.

If you’re an artist looking to monetize your skills, explore digital products like mini-courses, templates, and guides tailored to your audience’s needs. Effective marketing through platforms and social media can boost visibility. Quality and authenticity are crucial. Harness digital opportunities to create passive income and grow your business.

Small business owners must decide between organic and paid marketing. Organic marketing, involving SEO, blogging, and networking, builds long-term trust and loyalty but requires time and effort. Paid marketing, including social media and search engine ads, offers quick exposure but can be costly and has challenges. A balanced approach may be ideal.

Today’s discussion emphasizes the importance of identifying your Unique Selling Point (USP) to differentiate your business. Unlike a niche, which defines your market, the USP adds a special element that enchants clients, providing services like VIP treatments and personalized experiences. Successfully crafting a USP involves understanding customer feedback, drawing inspiration from favorite brands, and deeply knowing your audience to create a tailored experience that attracts and retains clients, propelling your business to new heights.

Take a moment and think back to the last amazing experience you had with a brand or business. Maybe it was a boutique you shopped at, a memorable dining experience or a stand-out interaction with a service provider. What was it that made that experience stand out? Did it make you want to tell other […]

It never fails – as soon as the “slow seasons” in photography hit I see post after post on social media where photographers are thinking about doing a Giveaway as a way to boost engagement and bookings. While Giveaways can be a great way to grow your following and reach a wider audience, there are […]

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends! In this article, I am sharing 15 FREE or dirt-cheap marketing strategies […]