I often talk to photographers in Facebook groups, at speaking events and inside my Focused Photographer Lab coaching membership, about social media…and I hear the same sentiments over and over again “Social media doesn’t work for me” “I get so burned out by social media” “I’m tired of spending so much time creating content that […]

Take a moment and think back to the last amazing experience you had with a brand or business. Maybe it was a boutique you shopped at, a memorable dining experience or a stand-out interaction with a service provider. What was it that made that experience stand out? Did it make you want to tell other […]

It never fails – as soon as the “slow seasons” in photography hit I see post after post on social media where photographers are thinking about doing a Giveaway as a way to boost engagement and bookings. While Giveaways can be a great way to grow your following and reach a wider audience, there are […]

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends! In this article, I am sharing 15 FREE or dirt-cheap marketing strategies […]

I know that navigating the digital content world can sometimes feel like a wild rollercoaster. But fear not, because inspiration is always just around the corner! Let’s look at some simple ways you can turn everyday moments into eye-catching content: Remember, friend, inspiration is everywhere – it just requires a curious heart and an open […]

One of the most common mistakes I see small business owners making when it comes to marketing is making it all about them. While your brand or product is a focal point for your business, your marketing should focus on the needs and desires of your audience. Let’s take a look at why your audience […]

Are you looking to add some extra income to your business? Affiliate marketing can be a fantastic way to monetize your website or social media following, and it’s a relatively easy and low-risk way to get started Before we dive into strategies, let’s quickly define affiliate marketing. In a nutshell, it’s a way for you […]

Are you thinking about starting a podcast for your business? Great idea! Podcasting can be a fun and effective way to connect with your audience, build your brand, and even drive revenue for your business. Here are just a few of the benefits you can expect when you start a podcast for your business: ?? […]

Are you tired of feeling like you’re shouting into the void with your marketing efforts? Are you ready to start connecting with your audience on a deeper level and converting those connections into customers? If so, it’s time to start building an email list for your business. An email list may seem like a small […]