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Today, let’s delve into a concept that can transform your business game entirely: your Unique Selling Point (USP). Now, don’t confuse it with the brown truck bringing you goodies; that’s UPS. We’re talking about USP, the magic potion that sets you apart in your industry Let’s break it down, shall we? Your USP is the […]

April 30, 2024

Unveiling Your Unique Selling Point: A Roadmap to Business Success

How to make your photography business stand out

Podcast

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

February 8, 2024

How to Create An Engaged Community For Your Business

create an engaged photography community

Social Media

As a momtographer, you have a unique blend of responsibilities. Not only are you a dedicated mother, but you’re also a passionate photographer running your own business. Amidst the chaos of daily life, finding the time and energy to effectively market your photography services can feel overwhelming. The good news is that simplifying your marketing […]

June 27, 2023

Simplifying Marketing: Focus on What Matters Most for Momtographers

Dallas Arboretum Session

Mindset

One of the most common mistakes I see small business owners making when it comes to marketing is making it all about them. While your brand or product is a focal point for your business, your marketing should focus on the needs and desires of your audience. Let’s take a look at why your audience […]

May 3, 2023

It’s Not About You…When It Comes To Marketing {Podcast Ep 214}

Female Photographer Podcasts

Podcast

Are you looking to add some extra income to your business? Affiliate marketing can be a fantastic way to monetize your website or social media following, and it’s a relatively easy and low-risk way to get started Before we dive into strategies, let’s quickly define affiliate marketing. In a nutshell, it’s a way for you […]

January 6, 2023

Adding Income to Your Business With Affiliate Marketing

using affiliate marketing to add income to your business

Marketing

Let’s face it, we all have said Yes to something purely out of guilt…right?!? I know I have (more than once). This week I wanted to tackle the idea that saying “No” should leave us feeling guilty, and Dr Cassandra LeClair is the perfect guest to help us do that.  Cassandra helps high-achieving women lead […]

August 15, 2022

Ep 175: Setting Boundaries and Saying “no” with Dr. Cassandra LeClair

podcast for mompreneurs

Podcast

Adding your personal touch to your brand and content is key to building connections

August 15, 2022

Ep 173: 4 Ways to Infuse Your Brand with Personality

podcast for mompreneurs

Social Media