Ready to dive into some game-changing marketing strategies that will help you take your photography business to the next level in 2024? Whether you’re just starting out or looking to refresh your approach, I’ve got you covered with actionable tips that are sure to make a big impact. 1. Showcase Your Unique Style In a […]

Today’s discussion emphasizes the importance of identifying your Unique Selling Point (USP) to differentiate your business. Unlike a niche, which defines your market, the USP adds a special element that enchants clients, providing services like VIP treatments and personalized experiences. Successfully crafting a USP involves understanding customer feedback, drawing inspiration from favorite brands, and deeply knowing your audience to create a tailored experience that attracts and retains clients, propelling your business to new heights.

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

As a momtographer, you have a unique blend of responsibilities. Not only are you a dedicated mother, but you’re also a passionate photographer running your own business. Amidst the chaos of daily life, finding the time and energy to effectively market your photography services can feel overwhelming. The good news is that simplifying your marketing […]

One of the most common mistakes I see small business owners making when it comes to marketing is making it all about them. While your brand or product is a focal point for your business, your marketing should focus on the needs and desires of your audience. Let’s take a look at why your audience […]

Are you looking to add some extra income to your business? Affiliate marketing can be a fantastic way to monetize your website or social media following, and it’s a relatively easy and low-risk way to get started Before we dive into strategies, let’s quickly define affiliate marketing. In a nutshell, it’s a way for you […]

Let’s face it, we all have said Yes to something purely out of guilt…right?!? I know I have (more than once). This week I wanted to tackle the idea that saying “No” should leave us feeling guilty, and Dr Cassandra LeClair is the perfect guest to help us do that.  Cassandra helps high-achieving women lead […]

Adding your personal touch to your brand and content is key to building connections